Case studiesApr 2, 2026
From invisible to fully booked
The EPAX Team

Last June, a 24-room tourist hotel forty minutes outside Ulaanbaatar was running at 31 percent occupancy in what should have been its best month. The rooms were clean, the staff was warm, the location was genuinely beautiful. The problem was simpler and more brutal: foreign tourists could not find it.
Our audit took one day and told the whole story. The hotel's Google Maps listing had no English description and photos from 2019. Its TripAdvisor page had eleven reviews, four of them unanswered, including one asking a question that cost a booking. Booking.com showed the property under a romanized name no tourist would ever search for. On Instagram, the hotel posted in Mongolian to an audience of local friends.
The 90-day plan
Weeks one and two were platform surgery: consistent naming everywhere, English descriptions written for travelers, sixty new photos, menus translated, booking links fixed. From week three, the rhythm started — English content published weekly, photos refreshed, and every inquiry routed through our communications desk. Our AI classifies each message the moment it arrives and drafts a reply; a bilingual editor sends it. Average response time went from over a day to under two hours.
Reviews got the same treatment. Every review — positive or negative — received a considered English response within one business day. Two old complaints were resolved publicly, which future guests noticed and mentioned.
The results
By mid-September, occupancy reached 58 percent, with foreign guests making up three times their previous share. Direct inquiries through Google Maps and Instagram more than doubled quarter over quarter. The owner's summary was better than any metric we track: the phone now rings in English.
One honest caveat: not every property starts from the same place, and we do not promise identical numbers. What we promise is the same system — and the EPAX guarantee behind it. The free audit shows you where your property stands today; it takes 24 hours and costs nothing.